In 2017, YouTube launched its most significant logo update, consisting of an “almost black” wordmark and a slightly modified font (named “YouTube New”) placed to the right of the previously changed generic YouTube icon, the play button, which is now lit red. It goes on to show their style of work, their comprehension of different design techniques and their past experience. The portfolio is what matters the most for a designer. They can also have a similar or relevant degree, such as visual communication or color science.Īdditionally, they should also have some experience with small brands that will help build their portfolio. What background should the designer have to grab the attention of the big brands?Ī bachelor’s degree in graphic design is the best kind of background to have for a logo designer. Designers can also connect with influencers who have worked with big brands and ask for a recommendation. This means curating their portfolio to appease those brands, amassing enough followers to make a difference and connect with the community. But first, they have to build their identity over social media. Logo designers can use this fact to reach out. Social media is one channel that every big brand keeps an eye on constantly. These brands tend to work with distinguished designers who’ve made their name in the industry or work with big-name agencies. It isn’t easy for logo designers to catch the attention of big brands even if they have perfect ideas for said brands. How and where can designers reach out to the big brands? Christiaan Huynen, expert in design, founder of award-winning branding & packaging design agency DesignBro Many YouTube users, and creators of video content, ridiculed Google for imaginary logo changes that do not carry anything fundamentally new. Not everyone welcomed this change positively. The changes to the YouTube logo design are minor, with the red “play” button placed on top of the “Tube” part moved to the front of the entire word. The rectangular part of “Tube” became slightly lighter and brighter, while the “You” part became a darker shade of black. The follow-up design appeared in 2013 and was used until 2015. The “Broadcast Yourself” slogan was removed around 2012. The only modified thing is the rectangle. The logo design of 2011-2013 is similar to its predecessor. Sometimes the image below was accompanied by the slogan “Broadcast Yourself” but this was later abandoned. The “Tube” letters are white to improve visibility.
FREE YOUTUBE LOGO TV
The “screen” of the TV features a bright red color. This was placed inside what looked like a vintage-style TV screen with rounded corners. Talking about its look, the old YouTube logo design was separated into two parts: It showed how simplicity works in promoting a really decent product. However, some meticulous graphic designers will say that these are two different emblems.Īnyway, the YouTube logo of the 2005-2011 era was a masterclass design. In fact, you won’t even be able to tell the difference at first glance. Just like the website’s domain, the YouTube logo appeared back in 2005. YouTube is the most popular video hosting site in the world and one of the most popular resources on the entire Internet. That’s where modern YouTube history begins. The name of the YouTube project was born from a pun: “Boob Tube” is a slang term for TV. Colleagues decided to start a new project-a site where you could upload videos and easily share them with others. The future creators of YouTube were unable to send their friends the recordings from the party because they were too voluminous to send them by email. Work on your personal branding and focus on expanding your reach online to attract the major players in any industry. The bottom line is this: big brands look for strong portfolios and big personalities. After all, if thousands of people are interested in what you produce, it must mean that you're doing something right. This is not only a vanity metric it's a form of social proof which gives big brands the confidence to work with you. Those with large followings tend to be selected first when brands look for design partnerships. However, this alone is not always enough.īig brands look for designers with strong personal brands on social media.
This demonstrates that you're skilled enough to do the job without causing PR issues, financial setbacks, or delays. Before they feel comfortable working with you, they'll want to see a track record of success in a similar niche or industry. Most big brands have a worldwide reputation, which Patrick Casey, Director of Growth Marketing at Felix Healthĭesigners can collaborate with progressively larger brands by developing a thorough portfolio.
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